Microtransactions Make Up 80% of Mobile App Revenue

Jack Fish October 15, 2010 - 7:06 pm

Bastard swords, get your bastard swords right here!

The latest evidence of the world turning mad comes from a market research report by Flurry that indicates microtransactions have become the primary source of mobile gaming revenue. In under a year, the revenue stream for “leading iOS social networking and social gaming applications” has seen a tremendous paradigm shift with income from in-game advertising – once the main source of app profit – being dwarfed by profit from microtransactions.

In September of 2009, profits from advertising were slightly over $1 per user and those from microtransactions were at $1.70 per user. As of last month, microtransaction profit has jumped to $9 per user while ad revenue has slightly decreased.

In related news, BeefJack will now be offering pets, clothing and weapons for member pages at the low price of 50 cents per download (limited availability of zero downloads, void everywhere, offer non-existent in most/all areas of the world).

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Comments (1)

  1. Avatar of Tren

    “offer non-existent in most/all areas of the world” lol Jack that’s super funny. (I think you are starting us off to low at 50 cents though – just saying. :p

    Yeah it’s interesting watching things like this.

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