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Ouya ad courts controversy

Jules Frith August 23, 2013 - 11:14 am

Ouya pulls animated ad, but not before someone else grabs it and the bizarre nature of its advertising causes a stir.

new ouya every year

If you’ve not heard of the Ouya ad that people are talking about, then allow me to enlighten you: Ouya put a thirty second animation ad on its youtube channel, prominently featuring vomiting, self-bludgeoning and a thinly veiled potshot at the Call of Duty and Medal of Honor franchises. It’s somewhat bizarre, and a bit uncomfortable if you don’t have a strong stomach for slightly excessive cartoon violence, but mostly it seems to come of as a bit of juvenile shock tactics (“Let’s have a guy vomiting all over the screen! GENIUS!”), but I can’t help but wonder if it was pulled because Ouya realised it might be a bad idea to portray gamers who like big franchises as darkness-dwelling, trouser-less weirdos.

Ouya are downplaying the ad after it caused something of a stir, telling Kotaku: “We are experimenting with animated content and posted this video briefly to get feedback from our community. Stay tuned for our official video!”

Let’s face it, as an ad, it’s certainly done its job: people are talking about it. While Ouya pulled it from its official channel, it’s been mirrored by other users, see below.

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