News: Booth babes won’t be permitted at 2013′s Eurogamer Expo, it’s been confirmed, after many complaints about this year’s influx of scantily clad models.
Booth babes. They’re a staple of gaming shows, and that’s bullshit. Stupid fucking misogynistic websites publish top-ten lists of the “hottest chicks” of E3, and we need to stop putting up with it. It’s offensive, it’s backward, and it engenders an obnoxious attitude among attendees who struggle to find a pair of brain cells, bless ‘em. It’s nonsense.
At this year’s Eurogamer Expo, we found that there were loads of booth babes. Like, not every booth or anything close to that, but certainly a few companies that were employing barely clothed models to promote their wares. One company, which will remain nameless otherwise they’ve won, employed ladies who had a QR code on one arse-cheek and a gag about prostitution on the other. Stay classy, guys.
This morning there’s been lots of talk of this nonsense on Twitter, and one of the interesting things to emerge was that Eurogamer managing director Rupert Loman says he “didn’t know” there would be booth babes attending, and that companies were discouraged from bringing them. And after the first day, marketing models were told that they must stay within the 18+ area of the show floor. And some were even asked to change.
But they weren’t booted out.
So I asked Loman whether, given the kerfuffle at 2012′s show, booth babes would be outright banned in 2013.
“Yes,” he told me. “We have no problem with promotional staff but they should be dressed appropriately.”
Loman went on to explain that this was effectively the case in 2012, but that some companies “didn’t get the memo”. He assured tweeters that more will be done in 2013 to ensure all exhibitors are clear on the terms, and that any promotional staff should be appropriately dressed.
So, that’s awesome. Let’s see more shows following suit. And maybe fucking insisting that people wear one.